For Seed, Fertilizer & Agrochemical Companies
TrackOlap gives agri-input companies one mobile-first platform to plan beats, verify attendance, record dealer and farmer visits, book orders and track every field rep across rural territories, live, season after season.
Quick Answer
Agriculture field force management software is a mobile and web platform that seed, fertilizer, agrochemical and farm-input companies use to plan, track and verify the work of their field sales teams. It records attendance, live location, dealer and farmer visits, orders, expenses and targets in one system, replacing paper diaries, WhatsApp updates and end-of-day phone calls.
It is often searched as agriculture employee tracking software, but tracking is only one layer. TrackOlap connects the full field cycle: from the beat plan a territory manager starts with, to the order booked at a krishi kendra, to the expense claim filed that evening.
TrackOlap Agri Field Operations Layer
The Field Reality
Most agri-input companies still run rural sales on paper diaries, WhatsApp photos and Excel sheets compiled at month-end. In a business where a single season decides the year, that gap costs shelf space, liquidation and margin.
Seven Connected Stages
From the first beat of Kharif to the last order of Rabi, every field activity moves through one connected workflow.
Beat Planning
Map every dealer, retailer and village cluster to a territory, then build weekly beat plans that balance coverage with travel time.
Key capabilities
Field Attendance
Reps rarely start from an office. They punch in from the field with a selfie and location, so attendance is genuine whether they start in a town or a village.
Key capabilities
Dealer Visit Tracking
TrackOlap works as an agriculture dealer visit tracking app: every check-in at a distributor, dealer or krishi kendra is time-stamped, geo-tagged and compared with the outlet's saved location.
Key capabilities
Farmer Engagement
Farmer-facing activity builds pull demand. Capture it with custom forms so marketing spend is backed by evidence, not just claims.
Key capabilities
Sales Force Automation
As agriculture sales force automation software, TrackOlap lets reps book orders, update stock and note liquidation during the visit itself, so planning teams see demand while it can still be acted on.
Key capabilities
Expense Management
Rural sales means long travel. Reps upload bills from the road, and managers approve claims with the actual route and distance in front of them.
Key capabilities
Live Tracking & Analytics
The agriculture field staff tracking app shares live location during working hours, while dashboards roll up visits, orders and targets from rep to zone.
Key capabilities
TrackOlap makes sure every priority outlet is planned, visited, recorded and followed up before the sowing window closes.
Your details have been submitted successfully. Our team will contact you shortly.
Built for Rural Field Work
Agri sales doesn't happen in offices or on predictable routes. TrackOlap is configured for long distances, seasonal peaks and layered sales hierarchies.
SEASON-AWARE PLANNING
Set separate targets, beats and priority products for Kharif, Rabi and off-season months.
GEO-FENCED OUTLETS
Save every dealer and retailer location once; every future check-in is verified against it.
VERIFIED FIELD IDENTITY
Selfie attendance confirms the right person is on the field, not a colleague marking in for them.
ROLE-BASED ACCESS
Reps see only their dealers and tasks; managers see their own team, region or zone.
DATA PROTECTION
ISO 27001:2022 certified, with data hosted in India and complete activity logs.
FACTS FOR EVERY REVIEW
Time-stamped visits, photos and routes give managers objective data for reviews and incentives.
Agri Segments
Each segment sells differently. TrackOlap adapts forms, beats and reports to how your products reach the farmer.
Cover every dealer before sowing, document demo plots and book variety-wise orders on time.
Track reps across wholesalers and retailers, with stock checks and payment follow-ups at every counter.
Prioritise pest-season beats, log farmer advisory and track product liquidation by retailer.
Prove product results with geo-tagged demo plots and farmer meetings that build trust in new categories.
Track dealer visits, farmer enquiries and field demos, and follow every lead through to closure.
Manage visits to feed dealers, dairy societies and farms with order capture and visit proof.
Assign site surveys and installations, and close each job with geo-tagged photo proof.
Onboard farmers, run field programmes and monitor village-level staff from one dashboard.
Comparison
How purpose-built agriculture sales team tracking software compares with the tools most agri teams use today.
| Capability | Diaries, WhatsApp & Excel |
For Agriculture
|
Business Value |
|---|---|---|---|
| Plan & Attend | |||
| Beat planning | Verbal or spreadsheet plans | Map-based beats per rep and season | Full territory coverage |
| Attendance | Phone call or self-reported | Selfie + location punch in | No proxy attendance |
| Live location | Not available | Live tracking with route history | Faster field support |
| Visit & Sell | |||
| Dealer visits | Photo shared on chat, unverified | Geo-tagged, time-stamped check-ins | Verified outlet coverage |
| Farmer activities | Reported in monthly summary | Forms with photos and location | Accountable marketing spend |
| Orders & liquidation | Compiled days later | Captured during the visit | In-season decisions |
| Govern & Reimburse | |||
| Expense claims | Paper bills, estimated kilometres | Mobile bills checked against GPS distance | Lower claim leakage |
| Targets & reports | Month-end Excel | Live dashboards rep to zone | Early course correction |
| Data access | Scattered across phones | Role-based, ISO 27001 certified | Secure, auditable data |
Impact
Gramophone
The TrackOlap is flexible, making the adoption and execution of your existing sales process very simple. We have been able to monitor sales follow-ups and track all sales better with this tool.
Ketto Online Ventures Pvt Ltd
TrackOlap has a solution for all our needs. Be it managing employees, tracking progress in real-time, or handling sales process. TrackOlap definitely made our operations simple and faster.
RT Global Info Solutions
We have been using TrackOlap for years now, and they have always offered the best services to us. No matter how small or big the problem is, they always help us instantly. We truly recommend TrackOlap.
Eteam
TrackOlap time tracking solution has been a savior for me while setting up work from home. Their live tracker has helped me stay connected with my team around the clock and complete my projects on time. I truly recommend TrackOlap for the remote work model.
Get Started
Pilot TrackOlap in one territory with a few reps. No credit card required.
Get Started Free
Map your hierarchy, dealer network and seasonal targets to the right setup.
Request a Call
Watch a dealer visit move from beat plan to check-in to order booked.
Book a DemoFAQs
Agriculture field force management software is a mobile and web platform that seed, fertilizer and agrochemical companies use to plan, track and verify field sales work. It brings attendance, live location, dealer and farmer visits, orders, expenses and targets into one system, replacing paper diaries and WhatsApp updates.
Field staff punch in on the mobile app with a selfie and location. The app then shares live GPS location during working hours and time-stamps and geo-tags every visit, meeting and order. Managers view routes, visits and productivity on a web dashboard.
The best agriculture sales team tracking software combines live tracking, beat planning, geo-verified dealer visits, order capture, farmer activity records and expense control in one app. TrackOlap covers this full field workflow, is used by 2000+ companies, is ISO 27001:2022 certified and hosts data in India.
Use an agriculture dealer visit tracking app that geo-tags each check-in. TrackOlap saves every dealer's location, records the time, GPS position and photo of each visit, and flags check-ins made away from the outlet.
Agriculture sales force automation software digitises the selling cycle: beat plans, dealer and retailer visits, order booking, stock and liquidation updates, payment follow-ups, targets and reports for territory, area and zonal managers.
Yes. TrackOlap lets you set up separate teams, territories, products, forms and targets for seed, fertilizer and crop protection divisions, while leadership gets one combined view across all of them.
Rural field staff tracking software records the live route and distance travelled each day. In TrackOlap, reps upload bills from the app, and managers approve travel claims against GPS distance and policy limits, reducing inflated claims.
Yes. Reps log farmer meetings, demo plots, field days and advisory visits through custom forms with photos, attendee counts, crop and village details, all geo-tagged and time-stamped.
Plan, track and grow your rural sales network with TrackOlap.
Demo
at free of cost
