For Newsrooms, Agencies & Production Houses
TrackOlap brings attendance, field crew tracking, client time tracking and resource planning into one mobile-first platform, so editors and agency heads always know who is working, where they are and which project their hours belong to.
Quick Answer
Media workforce management software is a platform that helps newsrooms, agencies and production houses manage attendance, shifts, field crews, timesheets and resource allocation in one place. TrackOlap combines these with live location tracking, project-based time tracking and reports, so managers know who is working, where, and on which client or story.
It works alongside the tools your teams already use for editing, scheduling and billing. TrackOlap captures what happens around the work: who showed up, which location they reached and how many hours went to each client, and turns it into payroll-ready and billing-ready reports.
TrackOlap Media Operations Layer
The Visibility Gap
Deadlines move every hour, crews are spread across cities and creatives juggle five clients at once. Spreadsheets and WhatsApp updates can't keep up.
Seven Connected Workflows
From the first shift check-in to the final client report, seven connected workflows on one platform.
Media Staff Attendance Tracking Software
Whether it's the night desk, a district bureau or a shoot location, staff mark attendance with one tap on mobile. Geo-fencing and face verification stop proxy check-ins, while rosters, late marks and overtime update on their own.
Key capabilities
Media Industry Employee Tracking Software
See every reporter, camera crew and OB van on a live map with 30-second location updates. When news breaks, the desk dispatches the nearest crew in seconds and gets geo-tagged proof the moment they arrive.
Key capabilities
Media Employee Time Tracking Software
Log hours against every client, campaign and task with one-click timers on web or mobile. Revisions, approval calls and last-minute changes finally show up on timesheets, so every billable hour reaches the invoice.
Key capabilities
Media Agency Resource Management Software
Know who is available, who is overloaded and which accounts eat the most hours before you commit to a deadline. Use real utilisation data to staff new briefs, rebalance teams and plan hiring with confidence.
Key capabilities
Task & Proof of Work
Turn every shoot, story, event or hoarding audit into a trackable task with a clear owner and due date. Field teams close it with geo-tagged photos, custom forms and signatures, giving you client-ready proof of work.
Key capabilities
Media Employee Monitoring Software
Understand how desk, hybrid and remote teams spend their working hours through screenshots, app and website usage and idle-time data. You decide what is captured for each team, so creative staff are measured fairly, not micromanaged.
Key capabilities
Payroll, Expenses & Reports
Attendance, overtime, leave, travel claims and project hours flow straight into payroll-ready reports. HR, finance and leadership get accurate numbers on day one of the new month, with no manual reconciliation.
Key capabilities
Get attendance, crews, time and resources on one screen before the next big story or campaign launch.
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Trust & Compliance
Tracking only works when your people trust it. TrackOlap gives managers clarity and employees clear boundaries.
SHIFT-BOUND TRACKING
Location and activity tracking runs only during working hours or assigned shifts, not on personal time.
VERIFIED ATTENDANCE
Media agency attendance management software with face verification and geo-fences that prevents buddy punching across offices and bureaus.
ROLE-BASED ACCESS
Freelancers and stringers see only their own tasks; managers see their teams; leadership sees everything.
COMPLETE AUDIT TRAIL
Every check-in, edit, approval and claim is logged with time and user details.
DATA PROTECTION
ISO 27001:2022 certified, with data hosted in India and practices aligned to the DPDP Act, 2023.
CONFIGURABLE MONITORING
Turn screenshots, app tracking and blur settings on or off per team, so creative staff are treated fairly.
Media Segments
Configure TrackOlap around how your teams actually work.
Run 24x7 desks on verified shifts and see every reporter and OB van live, so breaking news never waits for a crew.
Media agency employee tracking software that ties every designer, writer and strategist hour to a client, keeping retainers profitable.
Track client-servicing visits and hours per account, and settle travel and meeting expenses without paperwork.
Send field teams on planned beats and collect geo-tagged, time-stamped proof of display from every hoarding.
Manage on-location crew call times and log hours per production, freelancers included.
Keep editorial and press shifts on schedule and track distribution staff until the edition hits the stands.
Verify on-ground staff attendance at every venue and close each activation with checklists and photo proof.
Comparison
How a dedicated platform compares with registers, spreadsheets and chat-group updates.
| Capability | Spreadsheets & Chat Groups |
For Media
|
Business Value |
|---|---|---|---|
| Attendance & Shifts | |||
| Shift attendance | Paper registers | Geo-fenced, face-verified check-in | No proxy attendance |
| Overtime & leave | Manual at month-end | Auto-calculated per shift | Dispute-free payroll |
| Field Crews & Tasks | |||
| Crew location | Calls & WhatsApp pins | Live GPS map | Faster news dispatch |
| Proof of work | Photos lost in chats | Geo-tagged photo proof | Client-ready evidence |
| Time, Resources & Reports | |||
| Client time tracking | Filled from memory | Client-wise timers | No unbilled hours |
| Resource utilisation | Guesswork | Utilisation reports | Better margins |
| Remote productivity | No visibility | App usage & screenshots | Data-backed reviews |
| Integrations | Copy-paste | APIs & webhooks | Fits your HR stack |
Impact
Ketto Online Ventures Pvt Ltd
TrackOlap has a solution for all our needs. Be it managing employees, tracking progress in real-time, or handling sales process. TrackOlap definitely made our operations simple and faster.
Gramophone
The TrackOlap is flexible, making the adoption and execution of your existing sales process very simple. We have been able to monitor sales follow-ups and track all sales better with this tool.
RT Global Info Solutions
We have been using TrackOlap for years now, and they have always offered the best services to us. No matter how small or big the problem is, they always help us instantly. We truly recommend TrackOlap.
Eteam
TrackOlap time tracking solution has been a savior for me while setting up work from home. Their live tracker has helped me stay connected with my team around the clock and complete my projects on time. I truly recommend TrackOlap for the remote work model.
Get Started
Pilot with one desk, bureau or client team. No card needed.
Get Started Free
Discuss shifts, crews and client billing with our team.
Request a Call
A guided walkthrough built around your workflows.
Book a DemoFrom the TrackOlap Blog
Media Productivity
Tools and habits that keep creative, editorial and production teams on schedule.
Read the article
Billable Hours
How time tracking and project discipline turn more client hours into invoices.
Read the article
Hybrid Teams
Managing desk, remote and on-location teams from one view of attendance and reports.
Read the articleFAQs
Media workforce management software is one platform to manage attendance, shifts, field crews, timesheets and resource allocation for newsrooms, agencies and production houses. TrackOlap adds live crew tracking and client-wise time tracking, so managers know who is working, where, and on which story or client.
Reporters, camera crews and OB van teams use the TrackOlap mobile app. It shares live GPS location during working hours, records geo-tagged arrivals with photos, and replays each journey, so the desk can dispatch the nearest crew the moment news breaks.
The best option ties every hour to a client, not just to a person. TrackOlap logs time by client, campaign and task on web or mobile, splits billable from non-billable hours, and shows retainer burn, so agencies stop under-billing revisions and approval calls.
Managers build morning, evening and night rosters in TrackOlap. Staff check in on mobile with geo-fencing and face verification, while late marks, overtime, week-offs and leave are calculated automatically and exported for payroll.
It doesn't have to be. TrackOlap tracks only during working hours or shifts, and lets you choose per team whether to capture screenshots, app usage or idle time. Creative staff get fair, data-backed reviews instead of guesswork.
It shows who is free, who is overloaded and how many hours each client really consumes. Agencies use these utilisation reports to staff new briefs, rebalance accounts and reprice retainers that are quietly losing money.
Most HRMS tools stop at attendance, and most time trackers ignore the field. TrackOlap combines shift attendance, live crew tracking, client time tracking, task proof and employee monitoring in one app built for teams that work both on desk and on location.
Yes. Freelancers, stringers and contract crew get restricted, role-based access to only their own tasks. You can verify their check-ins and log their hours or deliverables without exposing internal data.
TrackOlap is ISO 27001:2022 certified and hosts data in India. It uses role-based access and keeps an audit log of every change.
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