Pre Launch Jitters? Here's how to be prepared

No amount of preparation is ever truly enough when someone plans to launch a startup, there will always be challenges that surface during the journey. Still, TrackOlap founder and CEO Udit Agarwal shares practical advice on how founders should prepare before taking their idea to market, starting with clarity: being completely confident about the need gap being addressed, backed by extensive market research.

Financial and contingency planning matter just as much as the idea itself, having Plan A, B and C ready and at least a year of personal finances sorted removes pressure that leads to short-term decisions. Founders also need real awareness of legal compliance from day one, and Agarwal argues belief in the idea should never waver even when early execution, much like scaling a startup platform, is messy or uncertain.

November 2019

By- City Express