menu-option Back to Blogs
What Are The Latest Trends in Field Sales Monitoring?

What Are The Latest Trends in Field Sales Monitoring?

The conventional wisdom is that the best approach to developing relationships is through networking and face-to-face interactions. Many individuals go out and do it, but after time, these formerly successful methods of outreach start to seem outmoded in today's society.

Business-to-business marketing has undergone several modifications as a result of technological innovation. Customers no longer count on promotions, in which you constantly touch them with offerings.

Nowadays, field sales monitoring is an important aspect of businesses, especially for those that rely on field representatives to close deals and manage customer relationships. 

According to a report by Market Research Future, the global Field Force Automation Market is expected to reach a value of $3.5 billion by 2023, growing at a CAGR of 15% from 2017 to 2023. This growth is attributed to the increasing adoption of mobile devices, cloud-based solutions, and data analytics in the field sales monitoring process.

Emerging technologies and trends are driving the future of field sales monitoring, revolutionizing the way businesses manage their field operations and collect real-time data. These technologies are providing innovative solutions to challenges faced by businesses in the field sales monitoring process. Field sales monitoring can help sales managers improve their sales forecasts, increase rep accountability, optimize their sales processes, and achieve better results

However, field sales monitoring can also be challenging due to the dynamic nature of field sales operations. Sales reps may have different territories, schedules, routes, and methods of communication with prospects and customers. Moreover, field sales monitoring requires access to real-time data that can be easily analyzed and acted upon. 

Fortunately, technology can help overcome these challenges and enable more effective field sales monitoring . With TrackOlap’s cutting-edge field sales management app, managers can track their field staff, collect data, suggest the shortest routing, and even download the data.

In this article, we will explore some of the emerging technologies and trends that are shaping the future of field sales monitoring.

Top Emerging Trends of Field Sales Monitoring in 2023

The sales staff had previously used manual and conventional approaches. The availability of on-field assets today benefits sales representatives in many ways by increasing their productivity and efficiency.

Companies have already started bolstering their field force with cutting-edge field force software to keep an eye on the productivity and activities of their sales teams. Let's discuss some of the amazing trends in field staff tracking. 


Mobility is one of the key trends in field sales monitoring. It refers to the ability of sales reps and managers to access data and tools from any device and location. Mobility can enhance productivity, efficiency, and customer satisfaction for field sales teams.

An example of mobility solutions for field sales monitoring is mobile sales applications:

Mobile apps are one of the most essential tools for field sales monitoring. They allow sales reps to capture data on their phones while they are on the go, such as their location visit details order details customer feedback, etc. 

Mobile apps also allow sales managers to access this data remotely and monitor their reps’ activities in real time. Mobile apps can also provide features such as reminders notifications gamification analytics dashboards etc., that can help improve rep productivity and motivation.

Cloud-based solutions:

Secondly, cloud-based solutions are becoming increasingly popular in the field sales monitoring industry, enabling businesses to access critical information in real-time from any location. This provides businesses with greater flexibility and agility in managing their field operations.

They enable data storage and processing on remote servers that can be accessed via the internet from any device. Cloud-based solutions offer several benefits for field sales monitoring such as:

Agility: Cloud-based solutions can handle large volumes of data without compromising speed or performance

Security: Cloud-based solutions can protect data from unauthorized access or loss using encryption and backup systems

Cloud-based solutions are highly scalable, enabling businesses to easily add or remove users and features as their needs evolve. This makes it easier for businesses to adapt to changing market conditions and customer demands.

Cloud-based solutions enable field representatives to collaborate with their colleagues and share information in real-time. This improves communication and collaboration within the team, enhancing their efficiency and productivity.

Analytical Dashboard for Real-time Data

Dashboard to analyze real-time data of field staff is another trend in field force tracking. It refers to the ability to collect analyze and act on data as soon as it is generated or received. Real-time data can help improve decision-making responsiveness and agility for field sales teams. 

With real-time reporting managers can get visibility into key performance indicators (KPIs) such as revenue pipeline conversion rate customer satisfaction etc., for both individual reps and teams. Real-time reporting can also help identify trends issues opportunities gaps etc., that require immediate attention or action.

Some of the benefits of real-time data for field sales monitoring are:

Improved decision-making: Real-time data can help sales reps and managers make informed and timely decisions based on the latest and most accurate information. For example, real-time data can help sales reps prioritize their leads and prospects based on their likelihood to buy, urgency, value, etc. It can also help sales managers allocate resources and adjust strategies based on the current performance and potential of their teams.

Increased responsiveness: Real-time data can help sales reps and managers respond quickly and effectively to changing customer needs, expectations, behavior, preferences, etc. For example, real-time data can help sales reps tailor their messages and offer to each customer based on their previous interactions, feedback, purchase history, etc. Real-time data can also help sales managers provide timely training and feedback to their reps based on their strengths and weaknesses.

Enhanced agility: Real-time data can help sales reps and managers adapt to changing market conditions, opportunities, threats, etc. For example, real-time data can help sales reps identify new trends and customer segments that might offer growth potential. It can also help sales managers test new ideas and approaches and measure their impact and effectiveness.


The automated solution is another trend in field sales monitoring. AI is revolutionizing the Employee Live Tracking Software process, providing businesses with innovative solutions to manage their field representatives' activities and enhance their productivity.

It refers to the use of software or machines to perform tasks that would otherwise require human intervention or effort. Automation can help reduce errors, save time, increase accuracy, improve consistency, enhance quality, etc., for field sales teams.

In this regard, automated scheduling of reports to be downloaded, assigning leads, and suggesting shortest routes is the process of assigning and planning the optimal time, place, and route for a sales visit. 

It can help improve efficiency, reduce costs, avoid conflicts, maximize territory coverage, etc., for field sales teams, and also help adapt to changing customer availability traffic conditions weather conditions, etc.

Final Words

The sales team tracker is a critical aspect of managing field operations for businesses. TrackOlap is a Field Force Automation software that provides innovative solutions to challenges faced by businesses in the field sales monitoring process.

TrackOlap offers a platform as well as a customized mobile app that enables businesses to monitor their field representatives' activities to boost productivity. With TrackOlap, businesses can streamline their field operations, improve their sales performance, and enhance customer satisfaction.

One of the key features of TrackOlap is its real-time tracking and reporting capabilities. TrackOlap's GPS tracking system enables businesses to monitor their field representatives' activities, track their movements, track their idle time, and ensure they are following the correct route. 

This helps businesses to optimize their field operations, reduce travel costs, and ensure compliance with company policies. In addition, their reporting system provides real-time insights into sales performance, enabling businesses to make data-driven decisions and improve their sales strategies.

Another feature of TrackOlap is its automated scheduling and routing capabilities. Businesses can use them to automate their routing processes, ensuring that field representatives are assigned to the most efficient routes and appointments. This helps businesses to optimize their resources, reduce travel time, and increase their productivity.

Furthermore, TrackOlap's mobile application enables field representatives to access critical information in real-time, and clock in and clock out of the exact location - improving their efficiency and productivity. Field representatives can access their schedules, customer information, and sales data from their mobile devices, eliminating the need for manual data entry and reducing the risk of errors.

In conclusion, TrackOlap is a powerful FFA software that provides businesses with innovative solutions to streamline their field operations and improve their sales performance. With TrackOlap, businesses can enhance their tracking and reporting capabilities, optimize their scheduling and routing processes, improve their field representatives' efficiency, and meet business goals. 


Read more posts by this author.